Definition

Saturday, March 29, 2008 @ 2:10 PM

If I met you once and we spoke briefly, that makes you an acquaintance and not a friend.

Get it right.

It's Good Fri?!

Friday, March 21, 2008 @ 2:29 AM

I think this must be one of those few times when a public holiday doesn't register on my radar. These two weeks of break have been heavenly, to say the least, since I've been having luxurious 3am late nights and blissful sleep-ins on rainy mornings. Even the hyper kids downstairs didn't make a beep to disturb my beauty sleep!

I made my kimchi fried rice last week, mainly to satisfy my craving for kimchi. Coffee Prince whetted my appetite for kimchi fried rice, cos it looked really yummy on screen. But the biggest satisfaction comes from being able to fulfill your own food cravings. Nothing beats that, really.

And I've been through a few beginner blading lessons and can sort of do a heel stop and an A-frame turn. I'm wondering if I should get my own pair cos I know for a fact that I might very likely just lose whatever progress I've made these few lessons in a few weeks, months? Sooner than I can lose 2kg definitely.

Well, I haven't hit the gym at all, which heaps double the guilt on my shoulders since the reason I gave myself for not going since CNY is cos of hectic work schedule. I got to make it a MUST.

So many more things to do and time is running out on me again!

Where time stands still

Tuesday, March 18, 2008 @ 6:01 PM

Being in a darkroom is an eye opener. The fumbling in total darkness as the film cannister rolled out of my reach, to the endless tossing and dunking with eyes-on-the-clock, and the strip tests for print enlargements.

I must say, hours flit by when you are in that dimly-lit enclosure, surrounded by others who are intent on their own film-developing. And of course, not forgetting the sense of accomplishment at the end of it.

Time-consuming but mighty fun!

A Chilli-Lover's Woes

Wednesday, March 05, 2008 @ 11:43 PM

It's only 23 years later that I find out I'm sensitive to extreme hotness in dishes e.g. the super spicy ramen (which you can pick the level of hotness you want) and the ChongQing chicken I had at SiChuan Douhua today.

It was super duper yummy but my tummy suffered later at night. :(

Pictures that make my stomach growl

Monday, March 03, 2008 @ 8:17 PM

I used to plant Broccolis just like that in my bowl of rice! But nowhere near as artistic as this, of course.

What a yummy house!

Still can't believe all these are designed with strategically-placed food!

~~~

And by the way, the toe has swelled. How wonderful.

Sunday again!

Sunday, March 02, 2008 @ 8:26 PM

So I stubbed my toe on a kitchen stool, like putting out a cigarette in an ashtray and it is still throbbing madly now. Clumsy me, yes.

Yesterday was blading class again bright and early in the morning. Still in a sleepy stupor, I stumbled over a yellow bar in a carpark lot, one of those installed to stop cars from retreating too far in. Almost fell face flat. Argh. But well, I can glide forward now and sort of stop my blades and only fallen once in classes so far! haha I consider that an achievement.

And then I get this question all the time, from friends, from older relatives who have no inkling what public relations is. What do you do, they ask, and when I explain, the frown on their faces only gets deeper.

As defined by answers.com, PR is a form of communication that is primarily directed toward gaining public understanding and acceptance. It tends to deal with issues rather than specifically with products or services. Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest. Because public relations communications are placed in this manner, they offer a legitimacy that advertising does not have, since advertising is publicity that is paid for. The practice of PR is used to build rapport with the various publics a company, individual, or organization may have (i.e., employees, customers, stockholders, voters, competitors, or the general population). Publicity releases, employee-training seminars, and house organs are examples of instruments used in public relations.

Then how is it different from marketing, they ask again.

Well, marketing is more product-related, and deals with developing relationships with the customers through the 4Ps - product, place, price and promotion. Very textbook-based, but precise.

Oh well, if anyone can help me translate the definition of PR into chinese, I can explain it to my mum too. That work in a bank does not just mean being a bank teller or doing the accounts.